Growing Pains

Meskipun mataku memandang mu, aku tak akan pernah bisa melihat mu
Meskipun bibirku memanggil nama mu, kau tak akan pernah bisa mendengar ku
Meskipun hatiku menginginkan mu, kau tak akan pernah merasakannya
Meskipun segalanya telah ku berikan padamu, tapi kau tak akan pernah ada
Aku tidak pernah tahu apa itu cinta, tapi mengapa perasaan ini selalu datang?
Sakit, terlalu menyakitkan, bahkan aku tidak bisa menahannya
Menunjukkannya pada mu saja aku tidak mampu
Aku menginginkan mu, dan mengharapkan mu
Sayangnya aku tak pernah bisa memilikimu
Pernah aku mencoba mengubah cinta ini menjadi sebuah perpisahan
Tetapi hatiku....
Aku tidak sanggup lagi, mengapa rasanya terlalu menyakitkan
Mungkin aku akan menjadi seperti ini untuk sejenak
Sayapku telah patah karena dirimu
Yah, mungkin aku akan menjadi seperti ini untuk sejenak

Product Design & Development Process Animation by Lumium

LUMIUM adalah sebuah perusahaan konsultan kreatif yang memberikan 'Integrasi Vertikal'. Lumium mendalami pengalaman dalam penelitian, Strategi, Desain dan Teknik memungkinkan mereka untuk memberikan produk-produk inovatif, layanan dan pengalaman secara tepat waktu kepada pelanggan global mereka.

Dengan lebih dari 250 produk dengan 27 kategori, pekerjaan mereka mencakup spektrum yang luas dari industri : Kedokteran & Kesehatan, Telekomunikasi, Elektronik Konsumen, Peralatan Rumah Tangga, Ritel, Pengemasan, Pameran , Lifestyle & Furnitur, Perangkat Pintar, Otomasi , dll.

Berikut ini adalah tahap-tahap Produk Desain & Pengembangan Proses Animasi oleh Lumium :

1. Research
• Primary & Secondary Research
• Gap Analysis
• Competition & Trends
• Design Language Systems (DLS)
2. Ideation
• Brainstorming
• Concept Generation & Evaluation
• Mock-ups
3. Industrial Design
• Product Detailing
• Ergonomics
• Usability & Heuristics
• Styling & DLS Application
4. Mechanical Engineering
• Concept Engineering
• Materials & Process Research
• DFM/DFA
• Testing, Verification & Validation
5. Embedded Engineering
• Firmware & Hardware Design
• UI Programming
• Algorithm & Logic Development
• Schematic & PCB Layout
• Testing & Debugging
6. Prototype
• Design Verification
• Assembly & Fitment Check
7. Manufacturing Design
• Vendor & Supplier Qualification
• Vendor Coordination
8. Lumium manufacturing support to china
9. Product Testing
• Testing in Real Environment
• Third Party Inspection & Certification
• Finite Element Analysis (FEA)
10. Product Packaging Design
• Branding & Graphics
• Communicate Through Strategic Visual Cues
• Structural Packaging & Engineering
11. Product Animation
• Engage Audiences with 3D Animations
• Technical, Promotional, Architectural, Medical, and E-Learning

Product Design & Development Process Animation by Lumium

Product, Service, and Brands : Building Customer Value

What Is Product?
Product is anything that can be offered to a market attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects. Broadly defined, products also include service, events, persons, places, organizations, ideas, or a mixture of these.
Because of their importance in the world economy, we give special attention to service. Service are a form of product that consist of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Products, Services, and Experiences
Products are key element in the overall market offering. Marketing mix planning begins with a building an offering that brings value to target costumers. This offering becomes the basis on which the company builds profitable customer relationship.
A company's market offering often includes both tangible goods and services. At one extreme, the market offer may consist of a pure tangible goods, no offer consists primarily of a service.
Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their costumers. To differentiate their offers, beyond simply making products and delivering services, They are creating and managing customers experience with their brands or company.

Levels of Product and Services
Product planners need to think about products and services on three levels. Each levels adds more costumer value. The most basic level is the core costumer value, which addresses the question: What is the buyer really buying? When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek.
At the second level, product planners must turn the core benefit into an actual product. They need develop product and service features, a design, a quality level, a brand name, and packaging.
Finally, product planners mus build an augmented product around the cor benefit and actual product by offering additional consumer services and benefits.

Product and Services Classifications
Consumer Products. Consumer Products are products and services bought by final consumers for personal consumption. Marketers usually classify these products and services further based on how consumers go about buying them. Consumer products, and unsought products.
Industrial Products. Industrial Products are those products purchased for further processing or for use in conducting in business. Thus, the distinction between a consumer product and an industrial product is based on the purpose for which the product is purchased.
The three groups of industrial products and services are material and parts, capital items, and supplies and services.
Organizations, Persons, Places, and Ideas. Organizations often carry out activities to "sell" the organization itself. Organization marketing consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.
People can also be thought of as products. Person marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.
Place marketing involves activities undertaken to create, maintain, or change attitudes or behavior toward particular places.
Ideas can also be marketed. In one sense, all marketing is the marketing of an idea. Here, however, we narrow our focus to the marketing of social ideas. This area has been called social marketing, defined by the Social Marketing Institute (SMI) as the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society.

Product and Service Decisions
Individual Product and Service Decisions
Product and Service Attributes. Developing a product or service involves defining the benefits that it will over. These benefits are communicated and delivered by product attributes such as quality, features, and style and design.
Branding. A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker of seller of a product or service.
Packaging. Packaging involves designing and producing the container or wrapper for a product. Traditionally, the primary function of the package was to hold and protect the product.
Labeling. Labels range from simple tags attached to products to complex graphics that are part of the packaging. They perform several functions. At the very least, the label identifies the product or brand.
Product Support Services. Customer service is another element of product strategy. A company's offer usually includes some support services, which can be a minor part or a major part of the total offering.

Product Line Decisions
A product line is a group of products that are closely related because they functions in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

Product Mix Decisions
A product mix (or product portfolio) consists of all product lines and items that a particular seller offers for sale. A company's product mix has four important dimensions: width, length, depth, and consistency.


Services Marketing
The Nature and Characteristics of a Service
Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Service inseparability means that services cannot be separated from their providers, whether the providers are people or machines.
Service variability means that the quality of services depends on who provides them as well as when, where, and how they are provided.
Service perishability means that services cannot be stored for later sale or use.

Marketing Strategies for Service Firms
The Service Profit Chain
Service profit chain is the chain that links service firm profits with employee and customer satisfaction.
Internal marketing means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
Interactive marketing means that quality depends heavily on the quality of the buyer-seller interaction during the service encounter.
Service companies face three major marketing tasks: They want to increase their service differentiation, service quality, and service productivity.

Branding Strategy: Building Strong Brands
Brand Equity
Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing.

Building Strong Brands
Brand Positioning
Marketers need to position their brands clearly in target  customers' minds. They can positioning brands at any of three levels. At the lowest level, they can position the brand on product attributes. A brand can be better positioned by associating its name with a desirable benefit. The strongest brands go beyond attribute or benefit positioning. They are positioned on strong beliefs and values, engaging customers on a deep, emotional level.

Brand Name Selection
Desirable qualities for a brand name include the following:

1. It should suggest something about the product's benefits and qualities.
2. It should be easy to pronounce, recognize, and remember.
3. The brand name should be distinctive.
4. It should be extendable.
5. The name should translate easily into foreign languages.
6. It should be capable of registration and legal protection.

Brand Sponsorship

National Brands versus Store Brands. National brands (or manufacturers' brands) have long dominated the retail scene. In recent times, however, an increasing number of retailers and wholesalers have created their own store brands (or private brands). Store brands have been gaining strength for more than two decades, but recent tighter economic times have created a store-brand boom.

Licensing. Most manufacturers take years and spend millions to create their own brand names. However, some companies license names or symbols previously created by other manufacturers names of well-known celebrities, or character from popular movies and books.

Co-building. Co-building occurs when two established brand names of different companies are used on the same product.

Brand Development

Line Extensions. Line extensions occur when a company extends existing brand names to new forms, color sizes, ingredients, or flavors of an existing product category.

Brand Extensions. A brand extension extends a current brand name to new or modified products in a new category.

Multibrands. Multibranding offers a way to establish different features that appeal to different customer segments, lock up more reseller shelf space, and capture a larger market share.

New Brands. A company might believe that the power of its existing brand name is waning, so a new brand name is needed. Or it may create a new brand name when it enters a new product category for which none of its current brand names are appropriate.

Managing Brands

Companies must manage their brands carefully. First, the brand's positioning must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand awareness and build preference and loyalty.

Such advertising campaigns can help create name recognition, brand knowledge, and perhaps even some brand preference.

The brand's positioning will not take hold fully unless everyone in the company lives the brand.

Finally, companies need to periodically audit their brands' strengths and weaknesses.

One 4 Chocolatte

Sejarah One 4 Chocolatte

Berawal dari pada suatu hari 4 orang mahasiswa dan seorang mahasiswi yang jenuh dengan banyaknya warung kopi di Banda Aceh dan ingin sesuatu yang beda untuk sebuah tongkrongan hadir di kota kelahirannya.

Mereka bernama Zarial Akbar Gegem, Fakhirul Kamal, Rifky Febrian, Khairizal & Iranisa menyatukan visinya untuk menuju gerakan perubahan.

Detik detik kelahiran One 4 Chocolatte cukup menegangkan, perdebatan kelima mahasiswa itu tak terelakkan. Akhirnya seorang dari mereka yang kebetulan penggemar coklat dan terinspirasi dari teman-temannya di luar negeri mengusulkan untuk dibuat warung coklat akhirnya dibuatlah sebuah perencanaan membuka warung coklat tempat orang bersantai minum coklat yang harga rakyat jelata seperti mereka.

Setelah perencanaan jadi, hari berganti hari pun berlalu begitu saja tanpa pergerakan, bukan tanpa alasan tanpa pergerakan itu tidak ada, alasannya klasik karena dana atau modal untuk usaha tidak ada.

Angin berhembus, ada sebuah sayembara berkelas yang ditujukan untuk makhluk-makhluk berpendidikan (atau disebut dengan mahasiswa) yang punya ide kreatif tapi buntu karena tidak punya uang di kampusnya yang katanya ‘jantong hatee rakyat atjeh’. Kelima sekawan itupun senyum-senyum kecil sambil cipit-cipitin mata, tanpa menunggu waktu lama-lama, mereka pun mendaftar.

Bau-bau kelahiran One 4 Chocolatte pun sudah mulai tercium, berbagai test atau ujian pun mereka lalui bersama-sama. Setelahnya, tinggal menunggu waktu pengumuman dan info selanjutnya. Sampai akhirnya nama mereka ada di pengumuman.

Beberapa bulan kemudian, One 4 Chocolatte pun lahir, di tanggal 10 November 2011, nama one 4 diambil dari 1 cewek 4 cowok, dengan sebuah gerobak alakadar beratap terpal biru yang juga alakadar di sebuah tempat di jalan Gabus depan pertokoan tak berpenghuni bertahun-tahun.

Dan ternyata, seperti perkiraan dan harapan, lapak yang alakadar itu ternyata ramai peminatnya, tapi hanya sedikit orang disini yang banyak bidadari-bidadari cantik tak bersayap.

Bulan berganti bulan pun lagi-lagi berlalu, One 4 Chocolatte waktu lagi ramainya pengunjung sempat tutup, dikarenakan banyak yang harus menyelesaikan kuliahnya, kecuali seorang anak muda yang begitu terancam kehidupannya, terancam sukses dan menjadi kaya raya, bernama Zarial Akbar Gegem.

Setelah teman-temannya pergi, anak muda itu akhirnya memindahkan One 4 Chocolatte ke Persiraja Kupi yang lokasinya lebih strategis, namun hanya beberapa bulan saja, karena konsep “imut-imutnya” hilang, One 4 Chocolatte terkesan garang seakan ada kumis ala mafia Mexico di wajahnya yang membuat pelanggan utama yang kebetulan cewek-cewek segan untuk menghampirinya.

Karena banyaknya kritikan yang masuk dari pelanggan setianya, akhirnya One 4 Chocolatte pun kembali ke tanah kelahirannya di Lamprit, kali ini One 4 Chocolatte tidak di gerobak lagi, tapi disebuah toko 3 lantai yang sudah lama tak berpenghuni.

Di sanalah sampai sekarang One 4 Chocolatte terus berinovasi tiada henti, beragam menu baru hadir, namun ada juga yang dihilangkan, hal ini semata untuk memuaskan para pelanggannya, karena kalau pelanggan puas biasanya pesanannya banyak, jadi keuntungan One 4 Chocolatte juga banyak.

Beberapa foto pelanggan, menu baru, dan lain-lain

McDonald's: A Costumer-Focused "Plan to Win" Strategy

More than half a century ago, Ray Kroc, a 52-year-old salesman of milkshake-mixing machines, set out on a mission to transform the way Americans eat. In 1955, Kroc discovered a string of seven restaurants owned by Richard and Maurice McDonald. He saw the McDonald brothers' fast-food concept as a perfect fit for American's increasingly on-the-go, time-squeezed, family-oriented lifestyle.

From the start, Kroc preached a motto of QSCV--quality, service, cleanliness, and value. These goals became mainstays in McDonald's corporate and marketing strategy. By applying this values, the company perfected the fast-food concept--delivering convenient, good quality food at affordable prices.

McDonald's grew quickly to become the world's largest fast-feeder. The fast-food giant now serves more than 68 million customers each day through more than 33.000 restaurants in 118 countries, racking up system-wide sales of more than $85 billion annually.

In the mid-1990s, however, McDonald's fortunes began to turn. The company appeared to fall out of touch with customers. Americans were looking for fresher, better tastingfood and more contemporary atmosphere. They were also seeking healthier eating options.

To fix the problem, the company tried new products, everything from pizza to toasted deli sandwiches (both failed). It acquired nonburger franchises (later sold). It continued opening thousands of new restaurants each year, but the new operations suffered from the same malaise as already existing ones.
Although McDonald's remained the world's most visited fast-food chain, the once-shiny Golden Arches lost same of their luster. Sales growth slumped, and its market share fell by more than 3 percent by the early 2000s. In 2002, the company posted its first-ever quarterly loss.
In early 2003, McDonald's announced a new strategic blueprint--what it now calls its "Plan to Win." At the heart of strategic plan was a new mission statement that refocused the company on its customers. No longer satisfied with being "the world's best quick-service restaurant," McDonald's changed its mission to "being our customers' favorite place and way to eat." In line with the new mission, the company built its Plan to Win around five basics of an exceptional customer experience: people, products, place, price, and promotion.
Under the Plan to Win, McDonald's got back to the basic business of taking care of customers. The goal was to get the basic business of taking care of customers. The goal was to get "better, not just bigger." The company halted rapid expansion and instead poured money back into improving the food, the service, the atmosphere, and marketing at existing outlets.
McDonald's has had its share of products flops over the years. But the company has learned from its past mistakes. Under the Plan to Win, McDonald's now pursues what the industry calls "platforms" rather than random, one-hit wonders.
With platforms as a foundation, McDonald's has completely reworked its menu under the direction of Chef Daniel Coudreaut, a Culinary Institute of America graduate and former chef at the Four Seasons in Dallas. The new menu gives customers more variety and healthier options at the same time that it puts more money in the company's coffers.
McDonald's rediscovered dedication to customer value has resulted in nothing short of a Golden Egg for the Golden Arches. Since announcing its Plan to Win, McDonald's total restaurant sales have increased by 87 percent, profits have nearly quadrupled, and McDonald's stock price has tripled.
Thus, McDonald's Plan to Win appears to be the right strategy for the times. Now, more than ever, when you think of McDonald's, you think of convenience and value. The contemporary menu features iconic favorites along with new products that today's consumer wants--whether it's Premium Salads, snack wraps, Angus Burgers, or McCafe, coffees and smoothies. Newly renovated restaurants have a fresh, upbeat feel, and the cash registers keep ringing. And that has customers and the company alike humming the chain's catchy jingle, "i'm lovin' it."

MARKETING Creating and Capturing Customer Value

Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customer by promising superior value and to keep and grow current customers by delivering satisfaction. For example, McDonald’s fulfills its” I’m lovin’ it” motto by being “our customers’ favorite place and way to eat ”the world over largest retailer-and the world” largest company- by delivering on its promise, “safe money. Sound marketing is critical to the success of every organization. Large for-profit firms, such as Google, Target, Procter & Gamble, Toyota, and Microsoft, use marketing. But so do not-for-profit organizations, such as collage, hospitals, museums, symphony orchestras, and even churches. These new approaches do more than just blast out messages to the masses. The reach you directly and personally.

• Marketing Defined

what is marketing ?
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Broadly defined, marketing is  social and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value laden exchange relationships with customers. Hence, we define marketing as the process by which companies build create value for customers and build strong customer relationships in order to capture value from customer in return.

• The Marketing Process

Create value for customers and build customers relationships

1. Understand the marketplace and customers needs and wants 
2. Design a customer-driven marketing strategy
3. Construct an integrate marketing program that delivers superior value
4. Build profitable relationships and create customers delight.

• Understanding the Marketplace and Customer Needs

We examine five core customer and marketplace concepts:

1. needs, wants, and demands; 
2. market offerings ( product , service, and experiences);
3. value and satisfaction;
4. exchanges and relationships; and
5. markets.

• Customers Needs, wants, and Demands

Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and expression. Wants are the from human needs take as they are shaped by culture and individual personality. Wants are shaped by one’s society and are described in terms of objects that will satisfy those needs. When backed by buying power, wants become demands. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.

Ketulusan Cinta Dari Hati

Salam ku berikan pada angin yang sejukkan jiwa ku
Lepaskan dahaga cinta ku dan utuhkan bayanganmu d hati ku
Kali ini ku buka jendela malam yang penuh dengan bintang
Agar ku tau dimana kelak ku raih bintang itu
Bintang yang akan terangi jiwaku, hangatkan tubuhku, damaikan hati ku di sehelai nyawaku
Di balik gelapnya malam ku coba bertanya pada bulan, "Hai bulan! Tahukah kau siapa orang yang ku cintai? Orang yang bisa membuat ku bahagia bila berada di sisinya?"
Bulan menjawab, "Dialah kekasihmu yang selalu menantimu dan wajahnya selalu menghantui di setiap tidurmu".
Sungguh bahagia hati ku ternyata kaulah orang yang ku cintai yang selalu berada di samping ku hingga bahagia di benakku
Namun,
Dimanakah dirimu wahai cinta ku?
Untuk itu, ku kembali bertanya kepada bintang, "Wahai bintang di langit! Apakah kau tahu ada dimanakah orang yang mampu membuat ku bahagia dan menerimanya beribu kesengseraan demi meraih cinta sejatinya?"
Bintang menjawab, "Dia ada di peluk mu seolah enggan melepas walau hanya bayanganmu".
Sungguh bahagia rasa ini
Aku sungguh telah larut dalam cintamu dan takkan terpisah lagi sepanjang hidup ku
Akan ku jaga cinta tulus itu agar bersemayam di hati ku dan menempatkannya di tahta terbaik milikmu.